Four Seasons Scottsdale

Strategy & content series

With triple-digit temperatures in the summer, how do you get people to vacation in Scottsdale? We sparked excitement by positioning Scottsdale as a unique destination for summer fun. Through punny Instagram posts, we encouraged past hotel guests to share memories from property with the hashtag #RedefineSummer. Photos started circulating on social media, and the fans spread their love for Four Seasons Scottsdale—all for free.